Literature
The $.99 Challenge
The $.99 Double Cheeseburger Challenge
A Study by Matthew R. Fleming and Kyle Leathers
Intro
The point of this study is a comparison of the three major fast food restaurants, McDonald's, Burger King, and Wendy's, and their double cheeseburgers, all offered at 99 cents (plus tax). This is not a comparison of the franchises themselves or the individuals operating the restaurants, or cooking and preparing the food, but the sandwiches in question. The study is an attempt to find, in the authors' opinions, which burger is giving the customer the most for his or her $.99.
The sandwiches in question:
Burger King's Double Cheeseburger
McDonald'